Why SEO Link Building Is So Important

One of the most important things in terms of search engine optimisation is link building. Search engine web crawlers will notice a website with quite a lot of links going to it and they will consider that site to be very important. However it is important to note that the quality of these links is important and when you are thinking about SEO you need to realise that some links are more valuable than others.


It isn’t much different to the real world. For example a restaurant with many recommendations will have a much better reputation. But it is also important to think about who the recommendation is coming from. If your cousin who lives on frozen mince pies recommends the restaurant for its culinary prowess you might not take this recommendation too seriously. On the other hand, if a few people you know and respect in regards to food give it the thumbs up you might take this more seriously. And you will be more likely to listen to the recommendation of someone who will be getting no benefit from it. If one person were to gain nothing from promoting a particular business, this would be much more believable than two businesses who were agreeing to promote each other’s business.


That is why it is very important that if you want to get links to your website that you get them from other websites that already have a good reputation in the area you specialise in. If you write articles on food then you want other reputable food sites to link to them. Try to ensure that the links look legitimate so that they don’t look as though they are just part of a deal that you have cooked up with a different website owner. This is why the search engine web crawlers look less favourably on reciprocal links.


Everybody that owns a website is aware of the advantages of having SEO Company. There are many things a good SEO company can do for your site, including Backlinks. Don’t play Russian roulette with your site, so get a good SEO company in to help. SEO only forms part of the equation though, Web Hosting are equally important.

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