Why Should Your Prospects Choose You for Web Development?

It’s interesting to observe the process people go through when thinking about a website strategy for their online presence. After they decide they need a site they begin to plan what content they’d like to have . The majority of the companies decide they need information about them so they add an “About Us” page to their site.

Secondly they would like to talk about their products or services so they create a “Products” or “Services” page on their site.

The most crucial part to the new website is allowing visitors the ability to get in touch with the company to do business or make inquiries which is where the infamous “Contact Us” page became popular .

I am sure you’ve seen these kinds of pages on just about every website you’ve ever visited .  When you took the plunge, and worked to get your first website online you probably had the objective of growing your online presence by tapping into the “treasure chest” the Internet makes available to us all. That’s the main motivation behind tons of websites . The stumbling block with this process of web development is that it’s completely wrong.  This doesn’t mean that a company won’t make any sales or increase their volume of visitors by structuring their website in this manner .   However, I do believe you are hurting the potential revenue of your site by doing it, and you could do much better.

The first problem with this tired old navigation structure is that it doesn’t offer any value to your visitors who are potential customers and, if you don’t provide value for your clients , they’ll leave and go to a different site that does . These visitors don’t care about you, your products, or your services.  They only care about what’s in it for them! If that’s accurate why spend any time creating and online presence that goes on and on about your company, products, services and then provide them with a page so they can contact you? Or ultimately , why would you do that and expect any level of online success ?

If your goal is to have a visitor get to your website, absorb the information , and ultimately make the decision to become a customer of your company instead of the competition, you have to prove you are worthy!

The easiest way for you to impress visitors to your website is to provide value to them before asking them to purchase products or services.  You can provide this value by allowing them to download a free report, or perhaps a coupon or code for a special price on your offerings. To really like to stand out in the crowd, you could include a section on your website dedicated to educating your potential customers .

Every online shopper has the question in their head , “Why should I buy from you?” when they land on your website. It is your job to provide an answer to that question.  Buyers want to work with a person who is knowledgeable about the products they are looking for so they will be able to  make intelligent decisions in regards to their situations.

If a user happens to read a couple articles on  your website which relates to a familiar situation, and it’s obvious that the person who wrote it knows their stuff , there is a much better chance that the visitor will want to be your customer. The chances that they will remain on your site are drastically increased, and they won’t feel the need to visit your competitors’ website (and even if they do visit your competitors, they will see that you offer more value).

Whatever business you’re in, having a website and some visitors doesn’t mean that you have done enough to turn them into a customer .  You need to use that website as a showcase to prove your authority , and once you have, make it easy for them to buy from you. You will dramatically increase your chances for online success!

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